A New Beginning

It's time to clear up the crap surrounding Alchemy.

As it stands, there is less than a handful of reputable boot companies in the blading world who actually give a shit and put back into the industry. Over the first two years of Alchemy we've already sponsored some of the UK's highest profile comps, help fund skateparks, flowed product to up and coming riders and established the respect of the UK's most influential characters. Anyone that had their eyes open at this years NASS should have noticed the abundance of Alchemy banners on the street course as well as hammers dropped from our first official rider, Andy Gilbert.

If we wanted an easy ride we wouldn't bother putting back into the industry.

The cynics may argue that we're trying to get a quick buck from rollerblading but Alchemy was born from a distributor who has been releasing aggressive skates for the past ten years. And after watching the standard of the UK scene evolve, we realised it was time to develop the first pro level boot company from the UK.

To develop Alchemy, the distributor teamed up with some of the best UK rollerbladers as we knew this had to be a brand for skaters, by skaters. Everyone involved with Alchemy had the same vision; to create a high quality boot company at a reasonable price, from a UK brand with longevity.

Anyone that thinks there’s easy money to be made in creating a boot company from scratch needs to question their own sanity. Especially in the current rollerblading climate where some major boot companies have made their quick buck in the industry's peak, and left when times got hard. We at Alchemy understand that to get back, you first have to put in.

Instead, we've been busting our guts hooking up riders, travelling to comps, shooting edits and developing our skates. We can't give too much away, but keep your eyes peeled for more news on a full team and future product developments.

Alchemy is here to stay.